It's standard practice when an agency is pitching a design concept to give the client a range of design options, usually three alternate designs are offered from which a preferred look and feel is chosen. From there there will usually be a back and forth process of iterations and tweaks before you settle on the eventual winner.

Often the way an agency will go about this is to assign a task to one of their graphic designers to built three different design concepts, based on the client's already established branding assets.

My question is; how different are these designs going to be from each other when the same restriction is placed on each one of them - that is they all will fall within the design style of the person designing them.

The only way to obtain three unique designs is to have three designers working on the task, each producing their own take on the design brief.

Not only will this ensure that you have a wider scope of difference within the design set, it is also quite likely to produce some useful userabilty findings as each designer tackles issues such as:

• What will be the best navigation style for this site?
• What will the information hierarchy be? For example; one hero image with 3 supporting images?

It's only natural that a designer will instinctively work within boundaries that they are either limited by or truly believe in. These boundaries however will no doubt timely the limits of creativity thereby profoundly effecting the finial result.

And yes...at Gallivant Design, we always supply our clients with three UNIQUE design concepts as part of the build process.

If you have any questions with regards to the above, contact Tony ay Gallivant Design.